Logo Design for Bloomington Body Bar

Happy Hour will have a new meaning in Bloomington, Indiana when Bloomington Body Bar opens in Renwick Plaza. The new fitness studio, owned and operated by Suzy Yeagley, will offer a ‘mix’ of smart fitness methods. The studio takes a fun, social approach to getting in some serious exercise. Suzy challenge KKC to create logo that resembled ‘Zen meets Z “. The design team played with the floating B3 icon, then purchased the perfect designer font to use for the style of the shapes and the words. Once the black and white logo was established in vertical and horizontal format, a style-guide was created, which included the color scheme and rules for usage on printed materials and the web.